Established in 2018, Agave Apparel is a Latina owned lifestyle brand created to share “una probadita” (a taste) of Mexico with the world.
We believe in embracing our heritage, our culture and being proud to display it for everyone to see and undoubtedly fall in love with where we came from, which is what makes us who we are today.
Be proud of who you are, be proud of where you come from.
Story behind the brand
Brenda, the owner and founder of Agave Apparel, was born in Jalisco, Mexico and was raised both in Mexico and the US. She had relocated to Texas and was wanting to celebrate her culture by sharing a little bit of what it meant to be a Mexican with the world.
She wanted a name for the brand that would represent her origin and thought “what else could be more Mexican than Tequila?”. That is when the name for Agave Apparel emerged. You see, Tequila is originated in Jalisco, Mexico (Brenda's birthplace) and Tequila is made from the Agave plant.
At first the brand was focused on “Mexicanos en el extranjero” (Mexicans abroad), but eventually her vision expanded to reach anyone with or without a Mexican background. The goal is to appeal to all who find joy in our culture: tacos, piñatas our music you name it! Everyone is welcome to enjoy a taste of Mexico.